THE CROSSROADS OF A.I. AND DESIGN

Since mid-2023, I’ve been solely focused on integrating artificial intelligence into the creative design process at Newell Brands. In that time, I’ve grown the team from a solo effort to five direct reports and one indirect, assembling a group of specialists across industrial design, graphic design, digital visualization, chatbot development, and innovation. Together, we explore how AI can empower creativity, enhance workflows, and unlock new potential across the entire design landscape.

5x

ACCELERATORS

AI workflows that speed design and content creation by 5x!

CUSTOM GPTS

Consumer segment aligned, function aligned, tools and more - building custom GPT’s to aid design to persona alignment or gain efficiencies over mundane tasks.

Award winning InnoGEN (Trend Hunters 2025) is an AI backed innovation process co-developed by myself with the goal of accelerating innovation with AI technology.

This is where the magic happens.
95% of AI rollout programs fail due to poor adoption rates… MAGENTA UNIVERSITY achieved a 90% adoption rate of over 200+ design staff in a fortune 500 company.

SCOPE OF WORK

Develop & Lead AI Design Strategy

Identify, Test, Quantify, Qualify, and Onboard Software

Train Staff through MAGENTA UNIVERSITY classes

Regular Communication to Executive Leadership around industry AI updates

Interview Stakeholders & Problem Solve Bottlenecks with A.I. Solutions.

Work directly with Newell IT and Legal teams around AI data security and legality

Develop Custom Chatbots for Persona or other uses

Plan, Facilitate, and Present Cross-functional Internal INNOGEN AI backed Innovation sessions

Manage MAGENTA EXCHANGE rotation program (3 month rotations onto team to embed AI knowledge).