CrockPot VDL

Role: Design Manager/Designer

Designers: Mark Skinner, Chris Sarkisian, Shea White

Awards: Good Design Award

Crockpot VDL was a nearly three-year initiative to establish a cohesive and modern Visual Design Language for the Crockpot brand. A major milestone of the project was developing the brand’s first new crock design in over 20 years. Alongside the introduction of a new torus form, we optimized the crock’s geometry making it wider at the base to better accommodate larger cuts of meat like ribs and shoulder, while enhancing overall cooking versatility.

Schedule Interview to See Design Process