CrockPot VDL

Role: Design Manager/Designer

Designers: Mark Skinner, Chris Sarkisian, Shea White

Awards: Good Design Award

Crockpot VDL was a nearly three-year initiative to establish a cohesive and modern Visual Design Language for the Crockpot brand. A major milestone of the project was developing the brand’s first new crock design in over 20 years. Alongside the introduction of a new torus form, we optimized the crock’s geometry making it wider at the base to better accommodate larger cuts of meat like ribs and shoulder, while enhancing overall cooking versatility.

A white Crock-Pot slow cooker with digital display and control buttons, featuring a glass lid with a black handle and a probe thermometer attached with a wire.

Schedule Interview to See Design Process