Global Espresso VDL was a strategic initiative to extend the design language of the successful Sunbeam/Breville (UK) super-premium espresso machine into more accessible price points. Building on the core design DNA, the goal was to preserve the professional barista spirit of the flagship SKU while adapting it for entry-level and mid-tier consumers.

A key achievement was successfully collaborating across three distinct global regions—EMEA, ANZ, and LATAM—each with unique consumer expectations and business requirements. Striking the right balance between design integrity and cost efficiency was critical to the program’s success.